A Direct Marketing Campaign for a Consumer Product Essay

A Direct Marketing Campaign for a Consumer point of intersection - Essay ExampleThe marketing plan go away target audiences from the ages of twelve years old to twenty-one years old. Only the students from high schools, colleges and university of this age group lead be chosen in the starting signal marketing phase within the Los Angeles Area. The private high schools are Loyola postgraduate School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The national high schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle persuade High School, and Belmont High School. The Colleges included in our school visits are Academy Pacific Travel College, open ChristianThe Lipton Green Tea (LGT) will be portrayed as having the beneficial health ingredients much(prenominal) as the much-needed vitamin s and minerals and its natural product with no preservatives, additives, and food coloring thereby eliminating the possibility of having harmful typeface effects will be the main theme of the marketing plan. This marketing strategy to attract a particular target audience will be implemented from January 2006 to June 2006. Free one bottle samples will be given to the prospective youngster.They will then fill up a survey questionnaire to sink their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free taste student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products. The LGT will waste the same selling price as a Coke product. This means the LGT will have a very optimistic projection of its marketing strategy to corner a big set of the beverage consuming market.