New Food Launching Analysis Essay - 2109 Words

Case 4 : NEWFOOD CORPORATION 1 . Executive summary The NEWFOOD Corporation is a company that is looking to expand their market by introducing a new low carbohydrate food product. The new product has been dubbed K-Pack and will be packaged similar to a candy bar. Mr. Johnson, CEO of NEWFOOD Corporation, expressed interest for determining the K-pack demand and a good marketing mix impact. The marketing mix will incorporate variables such as price, advertising and promotion strategies. Susan, the NEWFOOD marketing director, predicted a positive result from introducing the K-pack to the diet/snack food market. As a marketing initiative, NEWFOOD decided to conduct a 4-month test market study of sales at 24 stores in 4 different cities.†¦show more content†¦Also, there are limitations set on parameters set on price, so we have only assumed the $0.50, $0.60, $0.70 categories. We noticed in our regression analysis that the location within the 24 stores did not make a significant impact on our regression – 2% increased correlation. In addition, city location had a negligible impact on sales; it was measured to be close to 0%. We have omitted these factors assuming that they will have the same impact on a sales regression on a national level. 4. Marketing strategy (3 pts) Having encouraging pre-test market result as presented in cash flow; the company expects to sell 750,000 cases of K-Pack, using a mix of 50 cents per package with 3 million dollars in advertising per year. However, to ensure that this prediction is credible, the company is conducting test-market (as described above) aiming to get insights on marketing mix variables on sale, profit potential of the products, and estimation of first year sale. After having tested the marketing mix variables, the experiment shows that the least influential factors are city and location. The company’s marketing strategy is effective equally no matter where the new product is shelved and sold geographically. In terms of pricing, it is strategically recommended to price at 50cents per package. Lastly, we found that higher advertising level would promote higher sale; thus, it is recommended to use highest advertisingShow MoreRelatedContadina Pizza1227 Words   |  5 PagesNestle Refrigerated Food Company (NRFC) has the opportunity to extend its Contadina brand name into the refrigerated pizza market. NRFC must determine whether adding a pizza, with or without extra toppings, will meet specific financial objectives and increase sales. Possible Decision Alternatives Our analysis shows that NRFC can 1) maintain the status quo, 2) introduce the refrigerated pizza without toppings, or 3) introduce the refrigerated pizza with toppings. Analysis of Industry Pizza isRead MoreCase Class or Mass Analysis 1330 Words   |  6 PagesShuman Zheng 10/21/2014 MGMT 430 Case Analysis: Class or Mass A. Executive Summary: The North Americas third - largest seafood producer Neptune Gourmet Seafood is known for the brand reputation, premium product and quality they served in the high-end seafood industry. Recently they are facing the challenge of inventory pileup in a short period of time due to the investment in state-of-the-art freezer trawlers, along with new fishing regulations. Whether cutting the current price by around 50% toRead MoreEssay about Mccormick764 Words   |  4 PagesCase analysis on McCormick Company Background: McCormick is a world’s leading manufacturer and provider in spices, herbs and seasonings industry, founded in 1889 in Baltimore. Its yearly sales account for around 21% market share in global market and 17% market share in US market. McCormick sources globally and has more than 1500 suppliers. 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The pet food will focus its marketing strategies for the small and medium size dogs, along with a line for felines. â€Å"Only Natural Pet Food† targets people with active lifestyle make itRead MoreNatureview Farm Case1181 Word s   |  5 Pagesincrease its annual revenue to $20 million in two years. With a solid relationship with its current, successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely, it does not want to hurt the company brand it has created as a premium yogurt brand in the natural foods market and betray those loyal, natural foods customers who made their business what it is today. In the case, Natureview is considering three options to expand its operations toRead MoreChipman Union Inc. Odor Eater Socks1487 Words   |  6 Pagesestimated at 10% of units and 11% of factory sales. The distribution channel of CU was also wide spread. In 1979, over 90% of its production was sold to 33 retail chains of which only 3 accounted for around 60% of the volume. 1% each was sold to food and drug stores and catalog show rooms. About 1.5% of the volume was even exported. Bryan Hagen; President and Vice-president, Sales were responsible for the pricing decision that CU takes and although their effort had yielded a 15% gross marginRead MoreChipman Union Inc. Odor Eater Socks1480 Words   |  6 Pagesestimated at 10% of units and 11% of factory sales. The distribution channel of CU was also wide spread. In 1979, over 90% of its production was sold to 33 retail chains of which only 3 accounted for around 60% of the volume. 1% each was sold to food and drug stores and catalog show rooms. About 1.5% of the volume was even exported. Bryan Hagen; President and Vice-president, Sales were responsible for the pricing decision that CU takes and although their effort had yielded a 15% gross marginRead MoreWhole Foods Market, Inc.1162 Words   |  5 PagesKayla Avery 10k Analysis CBAD 478 May 22nd, 2016 Whole Foods Market, Inc. was founded and created by four business people in Austin, TX during 1980. The founders opened Whole Foods Market because they wanted a supermarket that offered natural foods. This company was able to be successful because at the time they opened there were less than half a dozen natural food supermarkets in the United Sates. In 1984, they build stores in Houston and Dallas, they then moved to New Orleans, and eventually

Persuasive Speech Video Games - 1051 Words

To listen to my dad, one would think that video games were created by Satan himself. He has told me over and over again that he does not understand how I can concentrate that long on NBA 2K, Grand Theft Auto, or some other XBOX One game. And according to my mom, I could have done a million other things just last night besides play my video games. In fact, both my parents have constantly told me that they will let me take my car with me when I graduate from high school and go off to college but not my XBOX One. They think I’m addicted to video games. Imagine that! I am sure that many researchers have studied why those of us who consider ourselves â€Å"gamers† would spend countless hours playing video games and I would probably make a fine†¦show more content†¦Either way, I get to think, plan, and strategize. In the midst of the multi-faceted games with face paced images, flashing objects, split decisions, I often emerge a winner. I thought basketball was my most competitive arena. Nope! Give me any XBOX One game and I will strategize and play it until I am a winner. Overwhelming feelings of accomplishment, pride, and the need to go to the level come over me when I win. By making sure the next level is always more challenging than the previous one, I am sure game designers understand those feelings and keep me wanting more wins. There are those people in this world that would have me believe that â€Å"Winning isn’t everything.† I beg to differ. Winning is not only everything, but it also drives me to want to continue to win. Does this mean that I am unable to accept failure or that I am unrealistic to the fact that losses are an imminent part of life? No, I expect losses. But it is the about the information I gather from losing that helps me strategize to win. It is the me mories of how things happened during a loss that steer me around traps, situations that could cost me points or a virtual life, or potential threats. Most importantly, the quick, correct decisions that result in a win make winning even more exciting. Game mode makes me very aggressive. I am often accused of being two different personalities on and off the basketball court; quiet and reserved in most aspects of life, but full of aggressionShow MoreRelatedPersuasive Speech On Video Games810 Words   |  4 Pagesmore than the population of India or China. The gaming industry has attracted over a billion customers and has made around hundreds of billions dollars so far. So therefore i am going to persuade you that video games are incredibly beneficial. Some of the most valuable and necessary skills, video games give us include: Social advantages, Mental Advantages and Skills that will secure jobs. 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The Italian Unification Mazzini, Cavour and Garibaldi Free Essays

Evaluate the relative importance of Mazzini, Cavour, and Garibaldi for the Italian Unification between 1848 and 1871 In order to achieve the unification the Italians had to go through a long struggle starting from 1830 and ending in 1871. Thanks to the leading of Mazzini, Cavour and Garibaldi, the Mediterranean peninsula was able to defeat its foreign enemies, especially the Austrian Empire, and create a united nation under the King of Piedmont, Viktor Emmanuel II. Although Mazzini was the starter of nationalism movements and aroused the spirits of many Italians, Cavour and Garibaldi were the two leaders who were able, both in their own way, to create a consolidated country. We will write a custom essay sample on The Italian Unification: Mazzini, Cavour and Garibaldi or any similar topic only for you Order Now Giuseppe Mazzini was an Italian journalist and idealist that at the beginning of the 1830s was able to stimulate the people of the Italian peninsula to fight for freedom from Austria and for a creation of a nation. In his first years of revolutionary movements in the 1830s he was exiled from Italy, and moved to Switzerland to create a new movement, the Young Italy. This movement was different from the precedent Carbonari, that were less prepared and more violent, and it was made up by the middle class and as well as the working class and the peasants. Mazzini didn’t believe that Italy could be unified under a king, and thought that the best way of government was a republic, especially after the king Charles Albert refused his proposal to be at the head of the Unified Nation. Even though Mazzini’s supporters were defeated during a revolt in Piedmont, he was able to create an organize movement that had a great influence on the Italian Unification. Later in his life, Mazzini worked cooperating with Garibaldi, and together with him they made a lot of progress in the process of achieving their goal. Count Camillo Benso di Cavour was the diplomatic and political leader of the Italian Unification. Cavour was the mind and the brain of the Italian Unification, who created the political strategies to defeat Austria. He was a noble man but had liberals ideas, and wanted to unite the country under the Kingdom of Piedmont, working with Viktor Emmanuel II. He was elected first in the Parliament under the rule of Charles Albert, and when he abdicated in favor of his son Viktor Emmanuel II, he was made Minister of Commerce and Agriculture in 1850, Minister of the Navy and Finance in 1851 and Prime Minister in 1852. Mazzini could be compared to Bismark, Prussia’s chancellor, because not only were they both very strategic and intelligent, but even because he modernized the Kingdom of Piedmont like Bismark had done in the German territories. With his domestic polices he created new banks, that made loans to middle class men to open businesses, that gave jobs to the working classes. The banks also made loans to businesses that wanted to create railroads so that Italy was modernized like the rest of Europe. He then facilitated the trading to gain industrial goods from England and strengthen the army of Piedmont, in order to prepare it for war. Cavour used once again his diplomatic skills when he decided to support France and England in the Crimean War in 1854, where his troops won many battles. He then secretly met with Napoleon III in Plombieres, and signed a compact in which the French Emperor promised to support Italy in a war against Austria in exchange of the territories of Nice and Savoy. When the war broke out in 1859 though, Napoleon III, unexpectedly resigned and withdrew his troops, signing a peace contract in Villafranca with the Austrians. With his foreign and domestic policies, Cavour had created the opportunities and the circumstances for Italy to unite. If Cavour was the mind and the brain of the Italian Unification, Garibaldi was the heart of the movement. He was an idealist who believed, like Mazzini, that Italy had to be unified under a republic and without foreign aid. He became the leader of the unification when, with his troops, the thousand red shirts, he conquered Sicily in 1860 sending away the Bourbon family and the king of the Two Sicilies, Ferdinand II. He conquered Naples, and marched up north, until he got to Rome, where the troops of the Kingdom of Piedmont waited for him. Even though he was a republican, he decided to hand out the territories he conquered to the king Viktor Emmanuel II, who was now the king of Italy. Venetia was still part of the Austrian Empire and Rome was still part of the papal state. Garibaldi then tried to conquer the Papal State but was defeated by the French troops and was exiled from Italy. He was able to escaped but failed again sending an army from Tuscany to Rome again. The Italian Kingdom was finally united when Venetia was handed to the Italian kingdom after the Austro-Prussian war, and Rome was invaded by the Italian troops in 1871 and the Pope was given sovereignty on the Vatican City. Garibaldi was able to send away the Bourbon family and to conquer the south of Italy, and became one of the greatest military leaders of all times in Italy. Even though Mazzini was the starter of the Italian movement the Young Italy and rose the nationalism spirits of the Italians to initiate the process of the unification, the mind and the heart of the unification, Cavour and Garibaldi, were essential to the creation of a united nation. They both were able to use their qualities, one of being a diplomatic and smart men, while the other being a brave and romantic military leader, and together were able to defeat the Austrian and hand to the Piedmont king, Viktor Emmanuel II, the Italian Peninsula. How to cite The Italian Unification: Mazzini, Cavour and Garibaldi, Essay examples

”Sonnet 18” by William Shakespeare Essay Sample free essay sample

Shakespeare asks. Shall I compare thee to a summer’s twenty-four hours? in his celebrated love verse form. In Sonnet 18 he praises his lover’s beauty in such an amazing manner that makes you desire to be the individual he is in love with. On the other manus he is cognizant of the fact that beauty is non ageless and he is bewildered by the thought. So he tries to happen a manner to do her beauty ageless and resolutenesss in giving this verse form to her. Therefore the chief subject in the verse form Shall I compare thee to a summer’s twenty-four hours? is to capture ageless beauty. In my sentiment. the poem Shall I compare thee to a summer’s twenty-four hours? is a love verse form. The poet is evidently in love with a really beautiful individual. He shows his esteem of her cuteness throughout the verse form. We will write a custom essay sample on †Sonnet 18† by William Shakespeare Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He exaggerates her beauty by doing an effort to compare it to the lusters of nature such as a Summer twenty-four hours. He tries to do a comparing between his lover and summer and decides that her beauty is beyond comparison. Summer is a lovely season and harmonizing to Shakespeare his dear is superior. Summer is non sufficient plenty to vie with her beauty. which is clear when he says. â€Å"Thou art more lovely and more temperate† ? ( Shakespeare line 2 ) He emphasizes the defects of this season. â€Å"Rough air currents do agitate the darling buds of May† ( line 3 ) . He besides says that Summer can be excessively hot. â€Å"Sometimes excessively hot the oculus of heaven shines† ( line5 ) . These mistakes in a Summer twenty-four hours support the thought that her beauty is unflawed unlike Summer. Despite the difference between them. Summer and Shakespeare’s lover’s beauty portion one common characteristic. Both Summer and Shakespeare’s beloved one’s beauty are non lasting. Soon seasons alteration and Autumn takes off all the beauty of Summer. Shakespeare complains of summer being excessively short. â€Å"And summer’s rental hath all excessively short a date† ( line 4 ) . He says all the nice things come to an terminal. â€Å"And every carnival from just sometimes declines† ( line 6 ) . Because of the manner nature works he fears that his lover will lose her beauty excessively. She will age and finally die and her beauty will melt off. The thought of losing such a great beauty is unacceptable for the poet and he rebels against it. He says that her alone beauty shall non melt. He says summer can come and go through but her beauty will be everlasting â€Å"But thy ageless summer shall non fade† ( line 9 ) . Metaphor is used here ; the ageless summer is his darling one’s beauty. Shakespeare besides says that she will non lose her beauty and decease will non be able to take away her luster in lines 10 and 11. â€Å"Nor lose ownership of that just 1000 ow’st ; /Nor shall decease crow wand ‘rest in his shade† . The poet immortalizes his darling one’s beauty. He keeps her alive by utilizing his lines â€Å"When in ageless lines to Time thou grow’st† ( line 12 ) . The poet believes that every bit long as his love verse form is remembered the luster of his lover will be remembered every bit good. He writes. â€Å" So long as work forces can take a breath. or eyes can see/So long lives this and this gives life to thee ( lines 13. 14 ) . All in all. in my sentiment the chief subject in this verse form is to capture infinite beauty. Shakespeare describes his lover as if she is godly. Her beauty is uncomparable. Even Summer is non sufficient plenty to be a rival. She is immortalized with his lines. She still breaths through his words. As I write this essay speaking about his lover’s Godhead beauty five hundred old ages after he has written the verse form Shall I compare thee to a summer’s twenty-four hours? I fell that he has accomplished commemorating his darli ng one.